adobe | creative cloud for teams digital campaign
Working with our clients at Adobe, we developed a digital campaign highlighting the benefits of upgrading from an individual plan to Creative Cloud for teams to their existing SMB subscriber base.
The program included emails across several touch points, as well as a landing page hosted on Adobe.com comparing both programs.
leveraging email
In support of the goal of driving upgrades from within the current subscriber base, we developed an email campaign, spanning several touch points, delivered over 3 months.
on the go viewing
As so many of us are viewing email with mobile devices, we developed the mobile design concurrent with desktop, for a better on the go experience.
see the difference
We showed the benefits of upgrading to Adobe Creative Cloud for teams in an easily scannable format, hosted on Adobe.com, providing a CTA to purchase or a route for additional support.
Project: Creative Cloud for teams Digital Campaign | Role: Senior Art Director
Concepted and presented work with copywriters and art directors, managed and produced all creative deliverables.
Creative Team: Malcolm Bailey, Copywriter; Andy Kim, Art Director; Angelina Springer, Senior Art Director; Savannah Tikotsky , Account Supervisor
Agency: JWT San Francisco | Client: Adobe