bv coastal | find where the sea meets the sky sweepstakes
BV Coastal wanted to partner with Royal Caribbean on a cruise-a-week sweepstakes. So we developed the Find Where the Sea Meets the Sky campaign. We featured the sweepstakes on premise and off, and extended it via a robust microsite, an email campaign, point-of-sale, a mobile text-to-enter program we developed with Prizelogic, and more.
The campaign launch spanned a new brand launch for the entire BV Coastal line. As a result, we produced two sets of collateral across the program that could work with both the existing branding, as well as the new rebrand.
off premise program
We highlighted the program with a robust off premise campaign, producing floor clings, end aisle displays, case cards, case stack cards, neckhangers, shelftalkers and tearpads.
Endcap Display
Single-wide Case Cards (shown), Case Stack Cards
Neckhangers
Floor Cling
MIR Neckhangers
Shelftalkers/Tasting Notes
We also created a second shelftalkers with tasting notes and suggested pairings on four select varietals, pinot noir, merlot, chardonnay and cabernet sauvignon.
on premise program
We highlighted the campaign on premise with table tents and bottle toppers that directed participants to the text and online entry methods.
Table Tents
Bottle Toppers
sweepstakes microsite
bvcoastal.com
Providing alternatives to the traditional tear-pad entry method, we partnered with PrizeLogic and also offered a text to enter method as well as the microsite we developed at bvcoastal.com. It allowed sweepstakes participants to enter once per day for the duration of the contest period.
We built companion emails across several touch points including an entry confirmation email, letting participants know their entry was transmitted.
Entry Confirmation Email
Project: Find Where the Sea Meets the Sky Sweepstakes | Role: Senior Art Director
Concepted, managed and produced all creative deliverables, managed print and color checks, oversaw microsite development including UX and visual design, coordinated with agency partners on microsite production.
Creative Team: Angelina Springer, Senior Art Director; Melissa Lugo, Account/Project Supervisor
Agency: J. Walter Thompson SF | Agency Partners: PrizeLogic
Client: Treasury Wine Estates | Brand: BV Coastal | Sweepstake Partner: Royal Caribbean