girl rising | digital/social campaign
We developed a cohesive digital and social campaign in support of the release of Girl Rising, a film that tells the story of nine girls who strove beyond circumstance and overcame nearly insurmountable odds to achieve their dreams. Directed by Academy Award Nominee, Richard E. Robbins, produced by Martha Adams, written by acclaimed female writers, and voiced by Meryl Streep, Kerry Washington, Anne Hathaway and more, Girl Rising proves that one girl with courage is a revolution.
expanding our digital reach
We developed a Thunderclap campaign to support the film’s release, and maximize views and engagement that reached 3,901,513 people. Additionally, we created a Facebook community and unique hashtag, #GirlRising, to aggregate posts.
Thunderclap Layout
social engagement
campaign press
The Daily Beast reported on the social media marketing phenomenons success. Read the full article.
Daily Beast story
display ads
We also provided support with a traditional display ad buy.
Project: Girl Rising | Role: Senior Art Director
Concepted and presented work with copywriters and art director, and managed production of all creative deliverables.
Creative Team: Russ Duran, Senior Copywriter; Molly Maheras, Copywriter; Angelina Springer, Senior Art Director; Chris Swanson, Art Director
Agency: MRM//McCann; Client: Intel
Campaign Press: Girls Rising Documentary: Social Media Marketing Phenomenon