youtube ads | video ads campaign
We were tasked with developing a digital ad campaign highlighting video ads and the benefits of advertising with YouTube Ads for small businesses. Leveraging existing case study photography and video assets, we highlighted three of the businesses to show the power of YouTube Ads and AdWords. As a comparison to the performance of the traditional static ads, we took advantage of the platform capabilities and available footage and also developed companion video ads, further highlighting the benefits of using video in ad.
static & video display ads
We developed the campaign assets in the following sizes: 300 x 250 (shown), 160 x 600 (shown), 320 x 100 (shown), 250 x 250, 336 x 280, and 728 x 90. In addition to the 6 case study based ads, we also developed a version with a rede $100 AdWords credit to start your own video ads.
Tuft & Needle (300 x 250) Static
Majestic Heli Ski (300 x 250) Static
Tulane’s Closet (300 x 250) Static
Tuft & Needle (300 x 250) Static
Majestic Heli Ski (300 x 250) Static
Tulane’s Closet (300 x 250) Static
Tuft & Needle (160 x 600) Static
Tuft & Needle (160 x 600) Static
Majestic Heli Ski (160 x 600) Static
Majestic Heli Ski (160 x 600) Static
Tulane’s Closet (160 x 600) Static
Tulane’s Closet (160 x 600) Static
Tuft & Needle (320 x 100) Static
Tuft & Needle (320 x 100) Static
Majestic Heli Ski (320 x 100) Static
Majestic Heli Ski (320 x 100) Static
Tulane’s Closet (320 x 100) Static
Tulane’s Closet (320 x 100) Static
Majestic Heli Ski (300 x 250) Video Ad
Tuft & Needle 300x250 Video Ad
Project: Video Ads Display Campaign | Role: Senior Art Director
Concepted and presented work, managed and produced creative deliverables, worked with the development team with any QA needs.
Creative Team: Laurel Stark, Creative Director; Ryan Rogers, Senior Copywriter; Angelina Springer, Senior Art Director; Lauren Hebert, Senior Account Manager
Agency: The Shop at Google, Firewood | Client: YouTube Ads