beringer | better beckons
Beringer was founded over 100 years ago with the belief that great wine could be made in Napa. For this campaign, we partnered with creator of the #FollowMeTo phenomenon, photographer Murad Osmann to create six original photographs that vividly depict how Beringer brings you better experiences through better wine.
In addition to an advertising buy, Murad also posted each original Beringer photo to his Instagram account, organically receiving over 3 million impressions per post.
off premise
Double-wide Case Cards (shown), Single Case Cards, Neckers, Shelftalkers
on premise
Table Tents (shown), Menu Cards, Wine Information Cards
out of home
Billboards & Bus Shelters (shown)
by the numbers
We brought the campaign analytics to life as an easily scannable reference point for the sales and marketing teams; impressive campaign impressions data takes the lead.
Project: Better Beckons Campaign | Role: Senior Art Director
Concepted, managed and produced all creative deliverables, and oversaw both print and color checks.
Photographer: Murad Osmann
Creative Team: Angelina Springer, Senior Art Director; Melissa Lugo, Account/Project Supervisor
Agency: J Walter Thompson SF
Client: Treasury Wine Estates | Brand: Beringer